THE FUTURE OF MARKETING
In 2009, our 50th Anniversary year, The Marketing Society were both celebrating the contribution of marketing to business in the past fifty years, as well as debating its potential role over the next fifty. So with an eye firmly fixed on the future, we asked 50 CEOs from some of the world’s most successful companies, to answer a single question: 'What role will marketing play in the future success of your business'. We received a fascinating variety of answers to our question, underpinned by some strong common themes, all published in our beautifully designed, hard-back book - The Future of Marketing.
ORDER YOUR COPY TODAY
To order your own copy of this limited edition book (priced at £29.99 + p&p) simply click on the Buy Now button and settle back to enjoy a great read. Or to have a look at our list of contributors, why not take a sneak peek at our digital book.
We have also provided extracts from the responses of Richard Branson, Steven Ballmer, Ian Cheshire and Mark Hunter. |
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