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The Future of Marketing contains responses from 50 CEOs of the world’s most successful companies, they answered a single question:
'What role will marketing play in the future success of your business'. We received a fascinating variety of answers to our question, underpinned by some strong common themes, all published in our beautifully designed, hard-back book - The Future of Marketing. Click on the links below for a sneek preview: Steven Ballmer, Microsoft Richard Branson, Virgin Atlantic Ian Cheshire, Kingfisher Mark Hunter, Molson Coors |