As we look to the future, the challenge
is not how the fundamental principles
of marketing need to evolve, the ‘four Ps’ and all that good stuff, or how the technical capability and sophistication of marketers needs to improve to connect in the digital world – it is how marketing leadership places itself at the heart of business strategy and commercial performance.

Read more from Mark Hunter in The Future of Marketing..



Mark Hunter
Chief Executive, Molson Coors Brewing Company (UK) Ltd

Mark Hunter was appointed chief executive in December 2007 and is a member of the Enterprise Leadership Group for the Molson Coors Brewing Company.

After graduating from the University of Strathclyde, Mark held a variety of sales positions with Hallmark Cards and Bulmers Drinks. In 1989, he joined Bass Brewers Ltd working for the Tennent Caledonian business in Glasgow and held a number of positions of increasing responsibility within the marketing function. In 1996, he moved to Burton to run the Carling brand and joined the board of Bass Brewers as marketing director in 1997.

In 2002, Bass Brewers (England and Wales) was acquired by the Coors Brewing Company and Mark’s role expanded to include responsibility for export markets
and business unit strategy. Post the Molson/Coors merger, Mark transferred to Molson in Canada as chief commercial officer.